IRVINE, Calif.--(AutomotiveWire)--April 24, 2001--Caliber Collision Centers, an Irvine-based operator of high-quality collision repair facilities in California and Texas, today announced an agreement to sponsor Jay Robinson Racing car No. 49 to be...
IRVINE, Calif.--(AutomotiveWire)--April 24, 2001--Caliber Collision Centers, an Irvine-based operator of high-quality collision repair facilities in California and Texas, today announced an agreement to sponsor Jay Robinson Racing car No. 49 to be driven by Robby Faggart in the National Association for Stock Car Racing (NASCAR) Busch Grand National series.
As part of the agreement, the Caliber logo will be prominently displayed on the hood, sides and the rear of the car at the Auto Club 300 NASCAR Busch Grand National series race on April 28, 2001 at the California Speedway in Fontana.
Caliber's logo, with its circular, vivid, multi-colored depiction of a paint spray-out, retains the visual characteristics of the company's corporate identity and reinforces the attributes that have made Caliber one of the leading collision repair service providers in the United States.
The Caliber identification on the car recognizes the dedicated and technically skilled men and women of the Caliber team who provide outstanding customer service and quality repairs to insurance clients and consumers, and whose passion for automobiles includes the excitement of NASCAR racing.
The Caliber-Jay Robinson Racing sponsorship will generate increased awareness of Caliber's brand due to NASCAR's increasing popularity. This partnership further exemplifies the team-oriented approach valued by both organizations. "We are thrilled to have Caliber as the primary sponsor of the No. 49 team for the California and Texas races through 2002," said Robinson.
"Jay Robinson Racing has been built on the foundation of teamwork and innovation, and the Caliber organization absolutely embodies those principles. We are excited to be working with the Caliber team."
According to Shawn Hezar, senior vice president of Caliber Collision Centers, the widely recognized NASCAR Busch Grand National circuit is a perfect venue to gain market visibility. "The Caliber team and our insurance partners have been enthusiasts of NASCAR racing for many years," said Hezar. "We are excited to support Jay Robinson Racing as a primary sponsor of the No. 49 team."
Founded in 1991, with headquarters in Irvine, Caliber Collision Centers operates high-quality collision repair facilities in California and Texas. Caliber currently owns and operates 57 facilities and plans to continue acquiring, developing and integrating high-volume collision repair centers while providing innovative collision repair solutions and automobile physical damage claims support.