Australian Rally group signs marketing team

IMG has confirmed its contract to market the Australian Rally Championship for the next three years. IMG will have the job of maximising the commercial value of the Australian Rally Championship for its current stakeholders and introducing a...

IMG has confirmed its contract to market the Australian Rally Championship for the next three years.

IMG will have the job of maximising the commercial value of the Australian Rally Championship for its current stakeholders and introducing a new range of interested parties.

IMG's Director of Motorsport, James Ashworth, confirmed the arrangement today.

"We see the Australian Rally Championship as an exciting product and one that really complements our other motorsport projects," said Ashworth.

"We look forward to working with Australian Rally Commission Chairman Garry Connelly and his colleagues, and the ARC organisers and promoters in helping make the ARC one of the best rally championships in the world.

"We already have several proposals in the market place and look forward to taking the sport to another level in the country.

"I think there certainly has been some ground made in recent years, especially in the area of television with the home of motorsport Network Ten, and we want to build on that in a whole range of areas such as sponsorship, marketing, merchandising, media and corporate hospitality.

"We want to develop a standard look and feel to the whole show."

Australian Rally Commission (ARCom) Chairman Garry Connelly said there is great potential to grow the championships even bigger and better.

"The ARC is one of CAMS' strongest national championships.

"The involvement of IMG is an important milestone in the development of the championship and is designed to compliment the work done over the past few years by ARCom, Network Ten and the manufacturers supporting the ARC," said Connelly.

The Australian Rally Championships consist of six rounds with the remaining rounds in 2003 including:
Round 4, August 9-10 - Rally South Australia - Barossa Valley
Round 5, October 4-5 -- Rally of Melbourne - Melbourne
Round 6, November 15-16 -- Safari Tasmania - Hobart

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Series AUTOMOTIVE , RALLY