$100,000 spinal injury coverage with new Leatt® ADVentureTM neck protection brace
AutoFocus Marketing, the Australian distributor for Leatt®-brace, has joined with the Paraplegic Benefit Fund (PBF) to offer $100,000 worth of medical coverage for spinal injury with every purchase of the new Leatt® ADVenture neck protection brace.
The single private member coverage is for 12-months and provides the recipient with $100,000 should they receive a spinal cord injury at any time -- 24/7 any day of the year. Further details on the PBF website.
The Leatt® ADVenture is an injection molded glass reinforced nylon neck brace system designed by medical professionals and motorcycle enthusiasts to help prevent:
* Hyperflexion: extreme forward head movement
* Hyperextension: extreme rearward head movement
* Lateral Hyperflexion: extreme sideways head movement
* Axial loading: compression of the spinal column due to the effect of force on the helmet
* Posterior hypertranslation: rearward movement of the head/helmet on the neck.
The Moto-GPX Leatt®-brace has become popular amongst competition motorcycle and ATV riders in motor cross and off-road racing. The lessons learned from the Moto-GPX have been applied to the new Leatt® ADVenture which is designed for everyday riding.
"Neck safety is not a luxury, it is a necessity," said Leatt®-brace distributor and Managing Director of AutoFocus Marketing David Ridden.
"All riders need to think about their neck the same way they look after their head with a helmet.
"Not only has Leatt®-brace recognised this, but also PBF, which has come forward with this outstanding offer of $100,000 worth of medical coverage for a spinal injury.
"The new Leatt® ADVenture neck protection brace is for everyone who rides a motorcycle, scooter and an ATV. There is also no reason why jet ski, BMX or even snow mobile riders don't consider using the new Leatt® ADVenture.
"We believe the new Leatt® ADVenture neck protection brace has enormous benefit to all riders. As well those people who ride for pleasure or as part of the daily commute, this should be an automatic addition to people who ride as part of the job.
"The new Leatt® ADVenture is available in two sizes, with the smaller size being suitable for riders as young as four years of age.
"We have also worked hard on ensuring that price is not a factor that deters people with a recommended retail price of $499."
As well as offering the $100,000, PBF has fully endorsed the new Leatt® ADVenture neck protection brace.
"Spinal injuries not only cost the community many millions of dollars, for the individual and their families the physical and emotional damage is far greater," said Marshal Shaw from PBF.
"Along with the crash helmet itself, new Leatt® ADVenture neck protection brace is the next most important piece of safety equipment a rider can have
"AutoFocus approached us asking for an endorsement of the new Leatt® ADVenture. We were so impressed with how well the brace protected the neck and spine; we took the extraordinary step in making the $100,000 coverage offer.
"There is no doubt that riders will be saved from neck and spine injuries by wearing the new Leatt® ADVenture neck protection brace."
Another advocate for the new Leatt® ADVenture neck protection brace is 19-year-old Dennis Greensill. Since the age of 14 he has been paralysed when he fell from a trail bike while being pillion-passenger. Greensill travels to schools, community groups and indigenous communities to speak about rider safety.
Greensill is the senior presenter for PBF on Road Injury Prevention. He is joined at most events by 21-year-old Dani Clarke who was paralysed in a car crash at the age of just 18-months.
"Safety is the first priority in riding, but I didn't give it high enough regard when I was younger," said Greensill.
"I thought I would never get hurt, but unfortunately I did. I see so many youngsters who have that same attitude and it is amazing how you can change that perception just by rolling-up in a wheelchair.
"A quality helmet and the new Leatt® ADVenture neck protection brace are of equal importance in my opinion -- no question about it.
"I don't discourage people from riding motorcycles, ATV or other adventure sports machines, but give yourself more consideration than you do the price of the machine.
"You can never give a 100% guarantee that a brace like this would have saved me from injury. However, it would have provided me with a far greater chance of walking away when I fell off the trail bike. That is something I will never have the opportunity of doing again."
The design rationale behind the Leatt® ADVenture is to bring the head to a controlled stop. This is achieved by providing a padded rigid structure that acts as an alternate load path for neck forces. Helmet impacts otherwise transmitted from the helmet to skull and then to the neck are re-directed from the helmet to the brace to other body structures in a safe way.
The design of the Leatt® ADVenture prevents the helmet/head from projecting over the brace and therefore prevents a fulcrum action, which has been documented in literature pertaining to the use of collar devices.
The Leatt® ADVenture works with most types of body armor and chest protectors. Over long distances, the Leatt® ADVenture will also offer some relief from neck fatigue.
The Leatt® ADVenture is compatible with all motorcycle helmet types and the design allows riders an adequate range of movement. The Leatt® ADVenture is designed for use on all motorcycles and ATVs for competition use, recreational riding and daily commuting.
Leatt®-brace has been tested by BMW Munich and KTM Works Riders.
About the Paraplegic Benefit Fund (PBF) - AUSTRALIA The Paraplegic Benefit Fund (PBF) is a not-for-profit organisation with a mission to reduce the number of serious accidents resulting in spinal cord injury and enhance the lives of those already living with paraplegia and quadriplegia in the community. PBF is funded though corporate and private membership, as well as government support. Funds from a benefit claim are paid as soon as possible to assist with early costs associated with spinal cord injury, such as modifications to the house and car, medical and other rehabilitation costs.
Promoting Safety as a Core Value 24/365 -- PBF Injury Prevention and Well-Being Programs Most serious accidents and spinal cord injuries can be prevented. PBF Australia develops and delivers award winning Injury Prevention Programs nationally by trained presenters who have incurred permanent injury. The Program is designed to positively influence attitudes to safety by changing employee behaviour and raising awareness of the consequences of serious injury. In addition, the PBF program has a broad health and well-being focus that will effectively improve the productivity of staff and the business bottom-line.
-credit: bam media