ASA Gains Florida Sponsor

LAKELAND, Fla. (March 6, 2000) -- When the American Speed Association (ASA) visits Lakeland, Fla., for the season-opening BFGoodrich Tires 200 at USA International Speedway, fans will be able to see the race and highlights on Time Warner Cable,...

LAKELAND, Fla. (March 6, 2000) -- When the American Speed Association (ASA) visits Lakeland, Fla., for the season-opening BFGoodrich Tires 200 at USA International Speedway, fans will be able to see the race and highlights on Time Warner Cable, the "Officia l Cable TV Supplier" of the ASA ACDelco Series event.

"Time Warner Communications is proud to be a sponsor of the exciting ASA season-opener coming to USA International Speedway," said Advertising Account Executive for Time Warner Communications Sandy Little. "This just furthers our relationship with USA Inte rnational Speedway and starts what we hope will be a long-lasting relationship with the ASA ACDelco Series."

In all, 17 of the 20 races on the 2000 ASA ACDelco Series schedule will be seen live on TNN Sports, with the remaining three to be shown on a national cable network yet to be named. All of the races, as well as event highlights on shows such as TNN's Raced ay and ESPN's RPM2Night, can be seen on Time Warner Cable in the Lakeland area.

"Our affiliation with Time Warner Cable just continues to grow, with no exceptions in the Florida area," said ASA Promotions Director Eric Bunn. "We are real excited to have Time Warner Cable as the 'Official Cable TV Supplier' of the BFGoodrich Tires 200.

Time Warner's relationship with the track only furthers its ability to help ASA promote the best stock car racing in the country."

With ASA adopting a new, two-day format at it races in 2000, practice, qualifying and a 50-lap qualifying race will take place on Saturday, March 25. The season's first race is set to go green at noon (Eastern) Sunday, March 26. The event will be telecast live by TNN Sports. Tickets for the race are $20 and $25, and are available by calling ASA toll-free at 1-888-ASA-1020.

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Series Automotive , Stock car