Red Bull to continue with OrangeArrows and to develop its US racing plans Leafield Technical Centre, England, 19th October 2001. Arrows is delighted to confirm that the World's leading energy drink brand, Red Bull, will continue its sponsorship...
Red Bull to continue with OrangeArrows and to develop its US racing plans
Leafield Technical Centre, England, 19th October 2001. Arrows is delighted to confirm that the World's leading energy drink brand, Red Bull, will continue its sponsorship of the OrangeArrows Team into the 2002 Formula One Season.
The famous and distinctive Red Bull logo will be exclusively displayed on the all-new Cosworth engined Arrows A23 cars representing the start of a wider, more inclusive, relationship between Red Bull, Arrows and sister Company TWR.
As part of this new relationship and to support its USA marketing drive, Red Bull has also decided to become a major sponsor of the TWR affiliated Indy Racing League operation, Team Cheever. Team Cheever, which uses the TWR developed Nissan Infiniti engine, will be a serious IRL title contender in the 2002 series and at the Indy 500.
Arrows Team Principal and Chairman of TWR, Tom Walkinshaw said, "I have been very impressed with the vision and drive that has made Red Bull so successful to date. This announcement represents the first fruits of our collaboration in the important US market and I am delighted that, through our varied motorsport activities, both Arrows and TWR are able to provide a platform for Red Bull's global marketing strategies, now and in the future".
Red Bull boss Dieter Mateschitz commented, "Tom (Walkinshaw) and I share the same vision of wanting to develop a US motorsport strategy alongside our Formula 1 interests. I am pleased to confirm therefore that the Red Bull logo will be seen at the heart of US motorsport in the IRL with Team Cheever as well as in Formula One with Arrows."