O'Reilly Auto Parts named Title Sponsor of the American Race Truck Challenge Series in 2002
Tempe, Arizona -- Major auto parts retailer O'Reilly Auto Parts has signed on as title sponsor of the American Race Truck Challenge Series (ARTS) in 2002. The ten event race series, the O'Reilly Auto Parts American Race Truck Challenge Series at Irwindale Speedway (Los Angeles), runs April 13 through September 28 and will be televised on Fox Sports Network in two regions, the Midwest and Southeast.
"O'Reilly Auto Parts and motorsports is a natural fit, and the ARTS Challenge Series is a great addition to our motorsports portfolio," states O'Reilly Auto Parts V.P. of Marketing Ron Byerly. "The media and marketing opportunities created with this affiliation make a lot of sense for us." Byerly adds that "being associated with a sanctioned racing series such as American Race Trucks - which offers 'professional-style' racing on more affordable race budgets - fits nicely with our own mantra; O'Reilly Auto Parts is your race headquarters for the best parts at the best prices. The O'Reilly Auto Parts American Race Truck Challenge Series provides an excellent outlet to convey this message."
The American Race Trucks Series (ARTS) is a national touring circle track and road course series featuring stock race trucks. Entering its sixth year of competition, ARTS will be in action from March to November with over 300 teams competing in 120 events in eight regions and Canada. The 2002 partnership between ARTS and O'Reilly Auto Parts encompasses the ten race series at Irwindale Speedway, "The O'Reilly Auto Parts American Race Truck Challenge Series".
"For the driver/athlete, ARTS delivers a national amateur racing sanctioning body with the excitement of professional stock truck racing, and a high level of safety and affordability," says series National Director Greg Larrimore. "We are equally excited to form this new partnership with O'Reilly Auto Parts, whose brand parallels agreeably with our series offerings. We have crafted a successful business model within ARTS for O'Reilly Auto Parts that will provide cost-effective advertising and national-level marketing opportunities to reach loyal race fans."
O'Reilly Auto Parts officially started in the auto parts business in Springfield, Missouri in November of 1957. Today the company has 890 stores in 16 states, served by 9 distribution centers. More than 13,400 team members are employed in the stores, offices and distribution centers. The company continues to plan for growth and expansion, projecting the addition of 100 new locations in 2002. O'Reilly Auto Parts current motorsports marketing efforts are focused in the Midwest. With 16 traveling race series, 4 NHRA races, 3 NASCAR Craftsman Truck races, 2 NASCAR Busch & Winston Cup Qualifying Days, 1 NASCAR Busch race, 1 ASA race and 5 World of Outlaw events, if you are at a track in the Midwest, O'Reilly Auto Parts will more than likely be there with you.
O'Reilly Auto Parts American Race Trucks Challenge Series 2002 Schedule from Irwindale Speedway, California*
* Fox Sports Network to televise tape-delay in Midwest and Southeast markets.
American Race Trucks Series Quick Facts
Total Races in 2002: Approximately 120
Regions: 8 regions plus Canada in Three Divisions: Western, Central, Eastern