Gehl joins Graham Rahal Mi-Jack Conquest Racing Atlantic effort Las Vegas, NV (18 January 2006)-- The Mi-Jack Conquest Racing (MJCR) Champ Car Atlantic Championship Presented by Yokohama car of Graham Rahal will carry the colors of Gehl, a...
Gehl joins Graham Rahal Mi-Jack Conquest Racing Atlantic effort
Las Vegas, NV (18 January 2006)-- The Mi-Jack Conquest Racing (MJCR) Champ Car Atlantic Championship Presented by Yokohama car of Graham Rahal will carry the colors of Gehl, a West Bend, Wisconsin-based light construction and agricultural equipment manufacturer in a unique partnership between Rahal/Letterman Racing and MJCR.
Gehl, which has been involved in motorsports with the Champ Car World Series since 1990, will sponsor the Rahal Champ Car Atlantic effort in addition to an integrated marketing program with Rahal/Letterman Racing, the Ohio-based open-wheel team owned by former Champ Car champion Bobby Rahal and late-night television personality David Letterman.
"Having Graham Rahal fighting for the 2006 Champ Car Atlantic championship with Gehl Company sponsorship will provide a new level of excitement for our customers and dealers throughout the season," said Dan Keyes, Gehl Vice President of Sales and Marketing. "Graham is a fine young man, not to mention one of the top up-and- coming drivers in the country. He will be a perfect spokesman for our company and our products."
The relationship marks a new level of participation for Gehl, which is already active in motorsports as the "Official Construction Equipment" of the Toyota Grand Prix of Long Beach, the Milwaukee Mile, the Honda Grand Prix of St. Petersburg and Road America in Elkhart Lake, WI. Gehl is also an "Official Supplier" to the Champ Car Safety Team.
"This new association is a natural extension of our long-standing motorsports marketing program," said Keyes. "This year we'll have a larger presence than usual at all of the major racing events throughout the country and in Canada and Mexico as well."
For Rahal, who recently celebrated his seventeenth birthday, Gehl's participation is one that is important not just to him, but to the entire Atlantic field.
"I am excited about having Gehl sponsor my Atlantic effort--some of the tracks we will be racing on this season couldn't be built without their equipment," said Rahal. "This is going to be a very competitive championship, and I am looking forward to working with Gehl, and hopefully we can get them to the top of the podium often this season."
MJCR will campaign a two-car Atlantic effort for the 2006 season and is anticipating a highly competitive championship battle.
"We are happy to welcome Gehl to Mi-Jack Conquest Racing for Graham's Atlantic effort this season," said Mi-Jack Conquest Racing co-owner Eric Bachelart. "We are excited about the opportunity, and look forward to a very strong season with Graham in his rookie season in Atlantic competition."
About Gehl Company
With roots dating back to 1859, Gehl Company is a producer of high quality capital goods. Gehl has targeted two principal market sectors with our equipment: agriculture and light industrial construction applications worldwide. Gehl has growing market positions in each of these two large industries -- one essential to the world's food supply and the other to its transportation and shelter needs.
Gehl became a publicly owned company in 1989. Shares are traded on the NASDAQ National Market System under the symbol GEHL.
About Mi-Jack Conquest Racing:
1991 Indy Lights Champion Eric Bachelart started Conquest Racing in 1997 to compete in the Indy Lights series, scoring a podium finish with driver Christophe Tinseau in the team's first season. Conquest Racing competed in the next four seasons in Indy Lights, winning races with Felipe Giaffone and Kristian Kolby. Mike Lanigan, President of Mi-Jack Products, an intermodal Chicago-based company became a co-owner in 2002. Mi-Jack Conquest Racing contested the 2002 Indy Racing League season with rookie Laurent Redon, netting a podium finish in just the third race of the season and clinching the Rookie of the year award.
Mi-Jack Conquest Racing rejoined the Champ Car family in 2003, stepping up to the Champ Car World Series with Brazilian Mario Haberfeld and scoring eleven top-ten finishes despite competing with a Reynard. Mi-Jack Conquest Racing continued its tradition of working well with young drivers in 2004 as Justin Wilson took second in the Roshfrans Rookie of the Year battle, with Nelson Philippe scoring two top-ten finishes after joining the team in the closing stages of the season. The team is looking forward to contesting its fourth season in the Champ Car World Series powered by Ford, and is currently developing its plans for 2006.