SHERWIN-WILLIAMS DESIGN AWARD ADDS COLOR TO CHAMP CAR ATLANTIC CHAMPIONSHIP INDIANAPOLIS (February 2, 2006) -- Thanks to a new program instituted by Sherwin-Williams, the Official Automotive Finish of the Champ Car Atlantic Championship ...
SHERWIN-WILLIAMS DESIGN AWARD ADDS COLOR TO CHAMP CAR ATLANTIC CHAMPIONSHIP
INDIANAPOLIS (February 2, 2006) -- Thanks to a new program instituted by Sherwin-Williams, the Official Automotive Finish of the Champ Car Atlantic Championship Presented by Yokohama, the new generation cars of North America's top open-wheel development series won't just compete on the race track this season. The new Atlantic machines will also battle to see which cars have the most creative design and use of color in their paint schemes with the Sherwin-Williams Atlantic Design Award.
In November, Sherwin-Williams reached a three-year agreement to serve as the exclusive automotive finish for both the Champ Car World Series and the Champ Car Atlantic Championship beginning in 2006. The Cleveland, Ohio-based company will also provide paints, finishes and associated products to the Champ Car Fast Lap Pace Car Program with the new relationship.
In addition to providing service and finishes to all Atlantic teams, Sherwin-Williams will also sponsor the Atlantic Design Award which will reward teams for their car's use of color and creativity. At eight select events in 2006, Sherwin-Williams representatives will team with race fans to judge the liveries of all the competing Atlantic cars at that weekend's race. The judges will then select a winner and that team will be awarded a $4,000 prize on behalf of Sherwin-Williams. The car deemed to have the best livery throughout the course of the 12-race Atlantic season will also be honored with the year-end Atlantic Design Award. Sherwin-Williams will present a $10,000 prize and a trophy to the team that has the top car design in 2006. The winning car will be on display at the annual Champ Car Atlantic Championship season-ending banquet, to be held this year on Sunday, October 8 after the final race of the season at Road America in Elkhart Lake, Wisconsin.
"The Sherwin-Williams Design Award will certainly add more color and excitement to the Champ Car Atlantic Championship," said Vicki O'Connor, Managing Director of the Champ Car Atlantic Championship Presented by Yokohama. "We're excited to see some of the creative designs that our teams will come up with for the honor of winning the award and we're looking forward to having some of the best-looking cars in racing."
The Atlantic Design Award mirrors the award program instituted by Sherwin-Williams for the cars competing in the Champ Car World Series this season.
The Champ Car Atlantic Championship continues to be the premier open-wheel development series in North America. Beginning its 33rd season in 2006, the championship is noted for its long history of graduating its stars into Champ Car competition and has helped produce past Champ Car champions Paul Tracy, Jimmy Vasser, Bobby Rahal, Danny Sullivan, Michael Andretti and Jacques Villeneuve. 2005 Champ Car competitors Alex Tagliani, Andrew Ranger and Ronnie Bremer are also established Atlantic graduates along with 2004 Champ Car Rookie of the Year and 2003 Atlantic champ A.J. Allmendinger. Competing in newly-designed Swift 016.a chassis powered by a 2.3-liter Cosworth engine riding on Yokohama ADVAN Racing Slicks, 2006 competitors will fight for the 12-race championship and the unique $2 million Champ Car series champion's bonus. For more information on the Atlantic series, please visit www.champcaratlantic.com.