Motorsport.com to support Drive4USA development program

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Motorsport.com to support Drive4USA development program

Drive4USA is proud to announce the addition of Motorsport.com as an official sponsor of the successful driver development initiative. Motorsport.com will provide online media coverage of the program as well as additional elements that will...

Drive4USA is proud to announce the addition of Motorsport.com as an official sponsor of the successful driver development initiative. Motorsport.com will provide online media coverage of the program as well as additional elements that will further the visibility and enhance the credibility of Drive4USA . Motorsport.com joins FormulaCar Magazine as official sponsors of the Drive4USA initiative.

"I have been a long time reader of Motorsport.com and am thrilled to welcome them as a sponsor of Drive4USA," said Rick Waddell, the program's creator and director. "Motorsport.com features a wealth of coverage of all forms of racing, including open- wheel formula-car racing. Motorsport.com's contribution to Drive4USA is another element in helping create additional awareness of our initiative and focuses more spotlight on the development of up and coming American drivers."

Bryan Sellers.
Photo by Eric Gilbert.
Drive4USA is continuing its 2003 program as an associate sponsor of 20 year old rookie CART Toyota Atlantic driver, Bryan Sellers, driving for Lynx Racing. Bryan Sellers will carry Drive4USA sponsorship identification on his entry and will serve as the flagship association for Drive4USA in 2003.

"Drive4USA is a perfect match; US-based open-wheel racing represents a major market for Motorsport.com in terms of content and audience," says Eric Gilbert, Vice President, Marketing of Motorsport.com. "We are really happy to be involved in a structured program that helps promising drivers reach their goal of performing at the highest levels."

Drive4USA's objective is to provide assistance to American drivers in order to help them gain needed experience, expertise and driving skill to compete effectively in ever more challenging open wheel competition. Drive4USA is an outgrowth of the successful Kart2CART initiative that has assisted several drivers compete in the CART sanctioned Toyota Atlantic series for the past several years. Past recipients of Kart2CART sponsorship assistance included Pete Mercier, Case Montgomery, Andy Lally and last season's Grant Ryley. All competed in Toyota Atlantic competition with Kart2CART financial support.

About Motorsport.com, Inc.
Motorsport.com, Inc. is a media corporation based in Tallahassee, Florida. It publishes Motorsport.com, the oldest motor racing Web site, providing original content on a continuous basis to motor racing enthusiasts throughout the world. With more than 4 million page views and 200,000 unique visitors, it is also one of the top online destination for motor racing content. Motorsport.com also has a corporate division offering three distinct services: online communication service to corporations and advertising agencies, as well as media service, and Web development, design and hosting services to motor racing organizations.

About Mackey Marketing Group, Inc.
Mackey Marketing Group, Inc. of Atlanta, GA is the agency responsible for the marketing and administering of the Drive4USA initiative.

For additional information

Brian Mackey, Mackey Marketing Group t. 770.423.9593 mmgatl@msn.com www.mackeymarketing.com

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Eric Gilbert Motorsport.com, Inc. 1.514.497.3753 ericg@motorsport.com http://www.motorsport.com

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Series ATLANTIC
Article type Motorsport.com news