Simple Green inks sponsorship agreement with 2002 Toyota Grand Prix of Long Beach. LONG BEACH, Calif. (April 9, 2002) -- Simple Green - whose quick-response Simple Green Safety Team is credited with saving CART FedEx Championship Series driver...
Simple Green inks sponsorship agreement with 2002 Toyota Grand Prix of Long Beach.
LONG BEACH, Calif. (April 9, 2002) -- Simple Green - whose quick-response Simple Green Safety Team is credited with saving CART FedEx Championship Series driver Alex Zanardi's life in Germany last year - has been designated as an Official Sponsor of the April 12-14 Toyota Grand Prix of Long Beach.
As part of the sponsorship package, Simple Green products will be designated as the "Official Cleaning Products" of the Toyota Grand Prix. In addition, Simple Green and Ace Hardware are conducting a "free Friday Grand Prix" ticket promotion at all Ace Hardware locations in Southern California and will have extensive on-track signage benefits,
The family of Simple Green products - non-toxic cleaning solutions used in home and industry - features the Pro Series automotive cleaners and professional strength products especially formulated for the removal of carbon-based grease, oil, lubricants, fluids and road dirt from engines, undercarriages and wheels.
"Safety is a priority with CART and the Toyota Grand Prix of Long Beach," said Kevin O'Brien, director of sales and marketing of the Grand Prix Association of Long Beach. "Thus, it is doubly gratifying to have Simple Green not only as a sponsor of the CART Safety Team, but as a member of our Grand Prix event sponsor family as well."
Simple Green first entered motorsports in 2000 with sponsorship of the SCCA Trans-Am Rapid Response Team. The current CART Simple Green Safety Team, with a small army of highly-trained doctors, nurses and emergency personnel and vehicles, operates CART's $1-million modern mobile trauma and therapy unit.
Last year, at the American Memorial Race in Germany, the team's fast action saved Zanardi's life after a horrifying crash, despite the fact that Zanardi had lost both his legs and almost 70% of his blood. The two-time (1997, 1998) CART champion is recovering nicely and will soon walk again on artificial limbs.
The CART Simple Green Safety Team was honored at the end of the season with the CART Excellence in Safety Award, and was the first-ever recipient of the "Straight Shooter" Award from the American Auto Racing Writers and Broadcasters Association (AARWBA).