from The Toronto Star, Tuesday Dec. 12, 1995
The Canadian Federal Government is proposing a total ban on all tobacco advertising.
Health Minister Dianne Marleau laid out a legislative framework that, among other things, would prevent tobacco companies from sponsoring sports and cultural events.
Officials of Player's Ltd., Canada's leading motorsport sponsor, said the company would have no comment on the suggested legislation until the tobacco industry's new code is announce in the next few weeks.
The company backs and IndyCar team for which Jacques Villeneuve won the '95 championship and for which Greg Moore of Maple Ridge, B.C., will drive in '96, and a two car Indy Lights team for David Empringham and Claude Bourbonnais. It is also co-sponsors of the Player's / Toyota Atlantic Championship, stages the Trois Rivieres Grand Prix and supports an extensive development program for young Cnadian drivers.
"We were part of the drafting of the industry's code in regards to advertising and promotions and, until that is announced, we will have no statementon the government's proposed legislation." a Player's Ltd. official told the Toronto Star's Frank Orr.
The Minister said that she must first gather evidence to support the posssible prohibition on advertising. At this time there are only proposals.
Rick Maloney Bracebridge, Ontario Canada