TV broadcasting is one of the central focuses of the Asian Le Mans Series marketing and communication strategy.
Asian Le Mans Series is delighted to announce that it's race highlights will be broadcast on GearOne TV. The deal includes rights to delayed broadcast of all 2013 and 2014 Series races.
TV broadcasting is one of the central focuses of the Asian Le Mans Series marketing and communication strategy, along with social media and experiential activation. The Series organisers are looking to expand the broadcasting plan further in 2014 to further extend reach around the globe.
Commenting on the deal Asian Le Mans Series Managing Director Mark Thomas said, “We are very pleased to extend our broadcast footprint to the Middle East and North Africa. This is further testament to our commitment to build a progressive global communication platform for the Series and we will continue to work hard to develop on this.”
Lex Akehurst, Managing Director at XSPORT and Motorsport Partner for GearOne TV, "We are very excited to broadcast this premier race series from the Asia region, as we strive to bring our audience the very best of motorsports from around the world. This deal marks another milestone in opening up more free-to-air 24/7 motorsport content to the Arabic nation and we look forward to an exciting season with Asia Le Mans Series."
Asian Le Mans Series