Short-track TV coverage expands

With its 1997 superspeedway television package of ESPN, ESPN2, TNN and WTBS coverage well documented, the ARCA Bondo/Mar-Hyde Series has announced plans for the short-track TV schedule to be aired on Fox Sports South, Speedvision and PASS. All...

With its 1997 superspeedway television package of ESPN, ESPN2, TNN and WTBS coverage well documented, the ARCA Bondo/Mar-Hyde Series has announced plans for the short-track TV schedule to be aired on Fox Sports South, Speedvision and PASS.

All telecasts will be provided on a tape-delay basis, with programs running one hour in length. Included in the package are the Kentuckiana Ford Dealers 200 and Eddie Gilstrap Motors Fall Classic 200 from Salem Speedway in Indiana, the Bill Eubank Memorial 150 from Kil Kare Speedway in Ohio, the Clark Lift of Detroit 150 from Flat Rock Speedway in Michigan, the Goodwrench Service 150 from Shady Bowl Speedway in Ohio, the Toledo ARCA 150 from Toledo Speedway in Ohio, the ARCA 200 from West Virginia Motor Speedway, the Allen Crowe Memorial 100 from the Illinois State Fairgrounds in Springfield, the Southern Illinois 100 from DuQuoin State Fairgrounds in Illinois, and the Roger Holdeman Memorial 150 from Winchester Speedway in Indiana. The 100-mile event at Memphis Motorsports Park in Tennessee is still under network coverage negotiation.

The short track package marks the 3rd consecutive season during which every ARCA Bondo/Mar-Hyde Series event will be televised. In 1996, the number of viewers watching ARCA Bondo/Mar-Hyde Series race events was documented by Joyce Julius & Associates' "The Sponsor's Report" at well over 15 million.

Fox Sports South is the largest regional sports network in the country with a universe of nearly 6 million subscriber households in Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina and Tennessee.

Pro Am Sports System (PASS), which has also been a staple of the ARCA Bondo/Mar-Hyde Series short track television package since its inception, is received by 1.8 million households in Michigan, northwest Ohio and southwest Ontario Canada.

In addition, ARCA's short-track television exposure will more than double in '97 with the addition of Speedvision. Speedvision, a 24-hour cable channel for vehicle enthusiasts, currently reaches 10 million homes nationally via cable and direct-to-home satellite distribution. Overall, the combination of the networks televising events in 1997 provides the most extensive TV coverage ever for the sanctioning body which is in its 45th season of activity.

"We couldn't be more pleased with the increased exposure," said ARCA President Ron Drager. "Our superspeedway television schedule is better then ever, and with the addition of Speedvision to the short track package, more race fans will be able to see ARCA Bondo/Mar-Hyde Series racing than ever before. ARCA's sponsors, as well as individual race team sponsors, will get a better value for their investment."

The one-hour programs will be produced by Rerucha Video Productions of Toledo, Ohio with on-air talent featuring ARCA PR/Media Director Don Radebaugh and long-time television sportscaster Bill Wagy. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ http://www.mtco.com/~rhouse Crew Chief ARCA #9

Be part of something big

Write a comment
Show comments
About this article
Series ARCA