EMMY WINNING VOICE OF BART SIMPSON AND NASCAR DEVELOPMENT DRIVER JOIN FORCES -- Freedom Motorsports Group, Inc. and SportsBlast Create Unique Marketing Channel for Sponsors, Advertisers -- LOS ANGELES, CA -- December 7, 2006 --...
EMMY WINNING VOICE OF BART SIMPSON AND NASCAR DEVELOPMENT DRIVER JOIN FORCES
-- Freedom Motorsports Group, Inc. and SportsBlast Create Unique Marketing Channel for Sponsors, Advertisers --
LOS ANGELES, CA -- December 7, 2006 -- SportsBlast, a producer of innovative online entertainment founded by Nancy "voice-of-Bart-Simpson" Cartwright, and NASCAR development driver Kenton Gray announced today a strategic marketing alliance set to launch immediately. This cross-promotional alliance, the first of its kind, brings together a campaign package featuring traditional on-track promotions and mainstream marketing as well as dynamic on-line placements in the racing show, The Kellys. This exposure greatly exceeds the penetration and measurability of other sponsorship programs.
Developed and produced in association with Turner Sports Interactive, The Kellys is the first animated series to take fans behind-the-scenes and into the heart of a stock car racing family. The all-new season of The Kellys will feature new content with a topical flair and will debut on www.teamkellyracing.com and NASCAR.COM in conjunction with Daytona Speed Weeks in February 2007.
"Team Kelly is always looking for ways to dust the competition. For the first time NASCAR sponsors can have their brands appear both at the track and in our show," said Emmy-winning voice-actor, Nancy Cartwright. "The alliance with FMG gives sponsors the best of both worlds. They get to see their brand doing 190 in the real world on Saturday or Sunday and then in our animated series, racing on-line long after the checkered flag has dropped. Who else can do that?!"
Kenton Gray, NASCAR Development Driver and racer since the age of 10, was chosen to pilot the FMG program on the racetrack. "Racing was all I thought about as kid and growing up watching Dale Earnhardt, Richard Petty, Mario Andretti, AJ Foyt and many other great drivers only fueled my desire and determination to one day make a career doing the same thing," said Gray. "Since establishing Freedom Motorsports Group Inc in 2001 we have made big strides towards that goal and are excited to take this program to the track with plans to run a full season in the ARCA (Automobile Racing Club of America) Re/Max Series and selected NASCAR Busch Series events in 2007 and a full NASCAR Busch season in 2008", continued Gray.
Gray has competed in various racing series such as Sprint Karts, Super Bikes, Legends and NASCAR Dodge Weekly Series (Super Late Model). In addition, Gray has successfully completed ARCA RE/MAX Series' Certification at Lowe's Motor Speedway in Concord, North Carolina, ARCA RE/MAX Series Testing at Kentucky Speedway and intends to participate in the ARCA RE/MAX Series Superspeedway Test at Daytona International Speedway in Florida December 15-17, 2006.
"We are very fortunate to have this opportunity with Nancy and her team," said Jason Potter, founder of Dynamic Motorsports Consulting in Houston, Texas that represents both parties. "She has established herself as one of the top entertainers in the industry and with her dedication to the future success of The Kellys, it was a natural fit to pull these resources together. We now offer a stand-alone program that is truly unique and contains all the key ingredients to deliver true value for sponsors and increase the bottom line," continued Potter.
Team/sponsor negotiations are currently underway and a formal announcement is expected in early January 2007.