ARCA expands television schedule

MavTV to Air Six from the Short-Tracks TOLEDO OH (3-18-08)--Officials of the ARCA racing sanctioning body and MavTV have announced a one-year agreement under which MavTV will air at least six ARCA RE/MAX Series events in 2008. The events...

MavTV to Air Six from the Short-Tracks

TOLEDO OH (3-18-08)--Officials of the ARCA racing sanctioning body and MavTV have announced a one-year agreement under which MavTV will air at least six ARCA RE/MAX Series events in 2008.

The events scheduled for broadcast include both races at Salem Speedway, the spring event at Toledo Speedway, Berlin Raceway, the Illinois State Fairgrounds mile-dirt and the DuQuoin State Fairgrounds mile-dirt. The events will be packaged into tape-delayed, one-hour programs.

In addition, MavTV will re-air ARCA RE/MAX Series superspeedway programming previously aired on SPEED TV.

"We are very excited to have worked out an agreement to add ARCA RE/MAX Series events to our 2008 original motorsports programming lineup on MavTV," said Steve Severn, CEO of MavTV network. "The addition of these races will not only help us gain viewers that follow the ARCA RE/MAX Series, but it will also allow us the opportunity to work with a first class racing organization."

Chet Burks Productions, the same entity that produces ARCA RE/MAX Series programming for SPEED, will also produce the events for MavTV.

"As we continue in our efforts to grow interest and value in the ARCA RE/MAX Series, the opportunity for additional television coverage benefits all associated with the series," said ARCA President Ron Drager. "The MavTV agreement expands television coverage of the 2008 ARCA RE/MAX Series to include more races at more venues, and that's good for everyone."

Severn added, "We have been focusing our efforts on expanding the brand in the US and international markets in cable, DTH, IPTV, and mobile using our HD quality content. We are beginning to enjoy success for our male oriented programming across multiple media platforms and found that there is a tremendous appetite for our original content featuring ultimate fighting, wrestling, AMA motorcycle racing, car racing, and Manumentaries in HD. Since most of our lineup is truly original content not being aired on other networks, we felt now was a great time to take advantage of the move into HD to support our distribution partner's emphasis on HD services."

-credit: arca

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