PICKERINGTON, Ohio -- AMA Pro Racing, the leading sanctioning body for motorcycle sport in the U.S., has hired Dorina Clarke (formerly Groves) as media relations manager for the AMA Chevy Trucks U.S. Superbike Championship. Clarke will be ...
PICKERINGTON, Ohio -- AMA Pro Racing, the leading sanctioning body for motorcycle sport in the U.S., has hired Dorina Clarke (formerly Groves) as media relations manager for the AMA Chevy Trucks U.S. Superbike Championship. Clarke will be responsible for working with race promoters to generate pre-event publicity for all AMA Superbike races, as well as managing media relations and public relations activities on-site at all events.
Clarke's hiring is an integral component of AMA Pro Racing's overall plan to improve and add structure to the media relations function for the AMA Chevy Trucks U.S. Superbike Championship. She will have primary responsibility for facilitating communications between media, AMA Pro Racing and AMA Superbike riders, as well as implementing a comprehensive program for press conferences, both prior to each event and post-race.
"AMA Pro Racing continues to add qualified personnel to improve and develop all our racing properties," said Scott Hollingsworth, CEO, AMA Pro Racing. "We are committed to taking our U.S. Superbike Championship to new levels of professionalism, making it better for everyone involved. Hiring Dorina will enhance our ability to effectively communicate with media, and will also help bridge the gap between individual riders, Superbike teams and the media. We are fortunate to have such an industry expert dedicated to improving our AMA U.S. Superbike Championship." Clarke has worked for six years in marketing and public relations, including one year as public relations/promotions manager of a championship-level AMA Supercross and road racing team.
Prior to joining AMA Pro Racing, she worked as a freelance promotional manager for several clients, including freestyle motocross riders Trevor Vines, Mike Metzger and Dustin Miller. She also worked for San Bernardino, Calif., based Chaparral Motorsports, managing public relations and promotions for its race teams, including seven-time AMA EA Sports Supercross star Jeremy McGrath and AMA road racer Damon Buckmaster.
"I'm excited to join the AMA Pro Racing team," Clarke said. "My goal, and the goal of AMA Pro Racing, is to increase the visibility of road-racing, and begin to bring it to a more mainstream audience. To achieve this goal, we'll be more focused on our media relations efforts, making it easier for media to get the information they need from AMA Pro Racing." Clarke will work from her office in Olathe, Kansas.