Evenson Joins ALMS Staff In New Television Position; Purgason, Marr Promoted, Receive New Duties
BRASELTON, Ga. (November 20, 2001) -- Longtime sports business and media executive John Evenson has joined the American Le Mans Series in the newly-created position of Vice-President of Broadcast Administration.
Evenson will be responsible for all aspects of television for the sports car racing series, including domestic and international rights, network, cable and other distribution relationships, production coordination, programming and long-range broadcast strategic planning.
In addition, the series has promoted Richard Purgason to the position of Director of Promotions, while Allison Marr has been promoted to Director of Merchandising. The developments were announced by Scott Atherton, President and COO of the Panoz Motor Sports Group.
The American Le Mans Series is a series of sports car endurance races based on the famed 24 Hours of Le Mans. The series was created in 1999 by entrepreneur Don Panoz and will begin its fourth season in 2002.
Evenson has worked in the sports industry for 20 years, most recently as Vice-President of Program Administration/Acquisition for Turner Sports, Inc., from 1996-2001. Previously, he was Vice-President of Broadcasting for the PGA Tour from 1989-96, and worked in motorsports from 1985-89 as Director of Communications and Television Coordinator for CART.
"We are fortunate to have someone with the credentials of John Evenson as part of our team," said Atherton. "He will devote 100 percent of his time every day to television administration, a first in the history of our series. His appointment is indicative of the importance of domestic and international television coverage to the success of our series."
"The ALMS is one of the newest and most exciting forms of motorsports and has developed a tremendous level of interest in a few short years," said Evenson. "I am excited to be involved and intrigued by what is possible in terms of broadcast activities."
Purgason, formerly Director of Licensing/Merchandising, will work closely with race tracks, race teams and drivers to manage event and series promotions. Purgason, who has worked in various areas of Don Panoz' business holding for more than 20 years, will also continue to oversee merchandising. In the promotions role, he replaces Melissa Grunnah, who left to return to her family in Dallas and plans to remain involved in the motorsports industry.
Marr, who previously worked as merchandising coordinator, will oversee permanent merchandising facilities at Road Atlanta and Sebring International Raceway, as well as trackside merchandising at ALMS events and web-based merchandising.
"Richard and Allison have been an integral and productive part of our team and we know they will bring the same enthusiasm and dedication to their new and expanded roles," said Atherton.
The 2002 American Le Mans Series season will open with the 50th annual Mobil1 12 Hours at Sebring, presented by Dodge, on March 16.