American Le Mans Series Executives Travel For Series of Important Announcements
Braselton, Ga. - Although the American Le Mans Series is not currently racing, there is no such thing as an off-season for everyone involved with the world's greatest sports car racing series. As a result of several announcements all directly involved with the ALMS, senior executives of the premier sports car racing series are traveling this week to show support of their clients.
President and CEO, Scott Atherton along with IMSA COO Tim Mayer will lead a contingent of ALMS senior leaders at the North American International Auto Show in Detroit. Key ALMS announcements involving both Audi and Corvette, reigning manufacturer champions in the ALMS LMP1 and LMP2 classes - are slated.
"Attending the North American International Auto Show in Detroit on behalf of our manufacturers is very important as they play such a critical role in the series," said Atherton. "This week is a perfect reflection of what sets the American Le Mans Series apart - a balance in which ALMS embraces both factory teams and top privateers. Earlier this week, my travel scheduled included a significant sponsorship announcement involving one of our privateer prototype teams (MB Quart). A few days later, it is extremely gratifying to be in Detroit on behalf of Audi, General Motors, Porsche and others."
In addition, Scott Duncan, Vice President of Sales and Marketing for the ALMS, will visit the headquarters of JeanRichard located in the mountainous region of Geneva, Switzerland to participate in strategic marketing and promotion sessions as well as a special video shoot.
"I believe it is important to have an actual working knowledge about the background and product as well as thoroughly understand the needs of our clients and sponsors," said Duncan. "I am thrilled to have the opportunity to see where and how some of the world's most impressive watches are made. JeanRichard has dramatically increased its sponsorship commitment to the ALMS and a major portion of that will be evident with its planned special announcement in New York next month. It will be a significant step for our series."
The American Le Mans Series takes pride in its association with the series' valued sponsors and constantly strives to provide the absolute best return on investment to those organizations involved with the world's greatest sports car racing series. In an agreement that began in 2004, JeanRichard Swiss Watches, a subsidiary of Girard Perregaux, became the official time-keeper of the American Le Mans Series. In addition, it provides exceptionally crafted premium watches to class winners at both the Mobil 1 Twelve Hours of Sebring and Chevy presents Petit Le Mans events. JeanRichard also honors ALMS champions in each class with premium watches at its season ending awards banquet.