Hazardous Sports becomes Official Sportswear Sponsor of American Le Mans Series. BRASELTON, Ga. (March 4, 2003) -- Hazardous Sports, a new line of performance and fashion-conscious apparel and accessories based on a motorsports theme, has been...
Hazardous Sports becomes Official Sportswear Sponsor of American Le Mans Series.
BRASELTON, Ga. (March 4, 2003) -- Hazardous Sports, a new line of performance and fashion-conscious apparel and accessories based on a motorsports theme, has been named the Official Sportswear Sponsor of the American Le Mans Series for 2003.
By becoming a marketing partner, Hazardous Sports increases its first-year involvement in the professional sports car racing series as it is also the primary sponsor of the two-car ZIP Racing team that will compete on the series this season for the first time.
Hazardous Sports clothing items will be available at all American Le Mans Series events in 2003 at a special retail trailer. Under the series sponsorship agreement, Hazardous Sports will have the right to sell merchandise that is co-branded with the American Le Mans Series, as well as use of the series logo.
In addition, Hazardous Sports will be a sponsor of the American Le Mans Series Radio Web in 2003, and the Hazardous Sports on-site hospitality trailer will function as both a series retail and hospitality unit. Six Team Hazardous models will also be on hand at each ALMS event to promote the company's products.
"Hazardous Sports is thrilled to have the American Le Mans Series as our licensing partner and ZIP Racing as our representatives on and off the track," said Greg Miner, founder of the San Francisco-based company.
"The match between Hazardous Sports and ZIP Racing is perfect," said Steve Ivankovich, ZIP Racing CEO and driver. "The soul of Hazardous Sports is rooted in motorsports and we are really happy that they recognize the value of an ALMS race team relationship for their products and company. We have crafted a comprehensive program with Hazardous that includes media, promotions, special events and hospitality, so we are eager to get things rolling and show them what we can do."
Hazardous Sports' new lines of men and women's sports shirts, fleece, headwear, case goods such as helmet cases and motorcycle packs, as well as a Hazardous Sports calendar featuring ZIP Racing will debut at the Mar. 12-15 Mobil 1 Twelve Hours of Sebring, the first ALMS race of the 2003 season.
The American Le Mans Series is a series of North American professional sports car races based on the 24 Hours of Le Mans, the world's most famous endurance race. American Le Mans Series races feature four classes of race cars competing for class wins and the overall win, with the fields including many of the same drivers and cars that compete at Le Mans. The series holds events at many of North America's premier permanent road racing facilities as well as at temporary circuits in key major markets. The series motto is "For the Fans" and all events feature driver autograph sessions and open paddocks. All events are on television in the United States. Well-known automotive brand names such as Audi, Bentley, Corvette, Dodge, Ferrari, Lamborghini, MG, Nissan, Panoz, Porsche and Saleen are represented on the series. The series, which has its headquarters in Braselton, Ga., was founded in 1999 by entrepreneur Don Panoz and is sanctioned by the International Motor Sports Association (IMSA).