Sebring: New sponsor joins with awards program

JeanRichard Watches Joins American Le Mans Series With Sponsorship and Awards Program. BRASELTON, GA. - JeanRichard watches, a collection of fine SWISS timepieces intended for a clientele seeking original and exclusive products, has joined the...

JeanRichard Watches Joins American Le Mans Series With Sponsorship and Awards Program.

BRASELTON, GA. - JeanRichard watches, a collection of fine SWISS timepieces intended for a clientele seeking original and exclusive products, has joined the American Le Mans Series in a new sponsorship and awards program that will begin with the 52nd annual Mobil 1 Twelve Hours of Sebring, the opening event of the 2004 season Mar. 17-20.

JeanRichard will present watches valued at $3,950 to the winning drivers in all four classes of the American Le Mans Series in the Sebring event, America's oldest and most prestigious professional sports car race. In addition, watches will be presented to the winning drivers in Chevy presents Petit Le Mans at Road Atlanta, a 1,000-mile endurance event that will be held Sept. 25.

JeanRichard will also present watches to the championship drivers and team owners for the 2004 American Le Mans Series season, with the presentations to be made at the series awards banquet.

As another aspect of the sponsorship agreement, JeanRichard will be designated as the Official Watch and Timing Sponsor of the American Le Mans Series. JeanRichard will also be a sponsor of the American Le Mans Series Radio Web, and there will be a JeanRichard logoed clock at the start/finish line for all American Le Mans Series races to track the elapsed time during the event.

"We are very excited to begin a long term partnership with the American Le Mans Series," said Ronald Jackson, President of JeanRichard Watches North America. "I am confident that the passions and expertise we bring to fine Swiss watch making will be appreciated by the winning drivers and fans alike."

"We enthusiastically welcome the participation of JeanRichard in the American Le Mans Series," said Scott Atherton, President and CEO of the ALMS. "The upscale demographics of our audience are a perfect fit with JeanRichard's clientele. We look forward to a long and mutually-beneficial relationship."

About JeanRichard
The JeanRichard brand, which dates back to the end of the 17th century, is continuing its steady development and is gradually establishing itself in the world's principal international markets. The brand is sold from almost 300 points of sale selected to match the specific nature of the company's models which are distributed over approximately 20 markets.

The Sowind Group brings together the brand names of Girard-Perregaux and JeanRichard, both of which are based in Le Chaux-de-Fonds, Switzerland. After moving into Italy and Japan, the brands were established in North America with the opening of Tradema of America in February, 2000.

About the American Le Mans Series
The American Le Mans Series is a series of North American sports car races based on the 24 Hours of Le Mans, the world's most famous endurance race. American Le Mans Series races feature four classes of race cars competing for class wins and the overall win, with the fields including many of the same drivers and cars that compete at Le Mans. The series holds events at many of North America's premier permanent road racing facilities. The series motto is "For the Fans" and all events feature driver autograph sessions and open paddocks. All events are on television in the United States. Well-known automotive brand names such as Audi, BMW, Corvette, Dodge, Ferrari, Lamborghini, MG, Nissan, Panoz, Porsche and Saleen are represented on the series. The series, which has its headquarters in Braselton, Ga., was founded in 1999 by entrepreneur Don Panoz and is sanctioned by the International Motor Sports Association (IMSA).

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