BRASELTON, Ga. (October 18, 2000) -- Mike Clark, a longtime and respected veteran of the motorsports industry, has been named to the newly-created position of Vice-President of Marketing for the Panoz Motor Sports Group, Inc. He will assume his...
BRASELTON, Ga. (October 18, 2000) -- Mike Clark, a longtime and respected veteran of the motorsports industry, has been named to the newly-created position of Vice-President of Marketing for the Panoz Motor Sports Group, Inc. He will assume his new duties Nov. 1.
Clark, 47, will coordinate all sales and marketing aspects of the Panoz Motor Sports Group, founded in 1998 by Don Panoz. Included are responsibilities for the American Le Mans Series, the European Le Mans Series, Road Atlanta, Sebring International Raceway, Mosport International Raceway and Panoz Racing Schools.
"Mike Clark has been a motorsports marketing industry leader for many years," said Scott Atherton, President and COO of the Panoz Motor Sports Group. "Having Mike in this important new role is a huge step and further demonstrates the commitment that Don Panoz has to building excellence in all of his motorsports businesses."
Clark, a native of Dallas, was most recently National Director of Sponsorship for Dover Downs Entertainment, Inc., a position that evolved from his previous post as Vice-President of Marketing for the Grand Prix Association of Long Beach when Dover Downs purchased the association several years ago.
During his 12 years in the Long Beach/Dover Downs position, Clark was also responsible for sales and marketing for Laguna Seca Raceway and for the Indy Lights Series.
Clark's first motorsports assignment came as Director of Marketing and Public Relations for Road Atlanta from 1985-88. His career in sports marketing began in professional tennis in the early 1980's. He is a graduate of the University of Texas.
Clark and his wife, Jo Beth, will relocate from California to Panoz Motor Sports Group headquarters in Braselton, Ga.