CLAYTON TRIGGS JOINS AMERICAN LE MANS SERIES AS VICE PRESIDENT OF SALES AND MARKETING
Braselton, Ga. - The American Le Mans Series today announced the appointment of Clayton Triggs to its senior executive staff as its new Vice President of Sales and Marketing. Triggs, who comes to the series from a similar role at MOMO Automotive Associates, Inc. in Lake Forest, Calif., will be responsible for all sales activities and marketing operations for the American Le Mans Series including series sponsors and its broadcast packages, fulfillment and activation, as well as identifying and negotiating potential event, contingency and team sponsors.
"We were looking for someone special to step into this important role for the American Le Mans Series," said series President and CEO Scott Atherton, "and there is no doubt that we have found that person. Clayton not only brings impressive results and credentials to his critical involvement in the American Le Mans Series, but he is familiar with our Series, clients and is very committed to our position in the marketplace. I am confident that he will continue to generate new partners who realized the value of being associated with the premier product that we offer."
Triggs inherits an area that has seen tremendous growth in recent years and one that is particularly vital to the continued surge in series interest and development. He brings more than 12 years of motorsports business experience. At MOMO, Triggs was responsible for overseeing marketing, public relations, and direct and warehouse distributor sales for all of its business units including MOMO's racing division.
Triggs also has experience at both directly managing and winning motorsport sponsorships. Prior to MOMO, Triggs served as Americas Marketing Manager for Mitel Semiconductor (2000-2002) being directly responsible for its CART and British Formula 3 racing programs generating over 200 percent ROI via its B2B programs. Before joining Mitel Triggs served as Commercial Director at Precision Preparation (PPI), Inc. (1996-2000) where he played a key role in expanding sponsorship for the CART program and launching PPI's NASCAR entries. Previously he was Marketing Manager for Tasman Motorsports Group (1994-1996) where he acquired significant experience in the generation, negotiation and administration of sponsorship contracts for the CART and Indy Lights programs.
"I am excited and proud to be a part of the American Le Mans Series," Triggs said. "This Series represents one of the strongest value propositions in USA motorsports today for high profile corporate commercial partners. 2006 welcomes new, elite factory programs with BMW and Lexus joining stiff competition against the likes of Audi, Porsche, GM Corvette, Panoz, Saleen and Aston Martin. This fierce manufacturer rivalry will be waged at 10 world-class events, including new venues in Houston and Utah. This coupled with the fact that American Le Mans Series' discerning, high-end fan base will enjoy the strongest ever television package though our broadcast partners CBS and SPEED will add immense commercial value to our already strong corporate community."
Triggs, a graduate of the University of New Hampshire with degrees in journalism and business administration, will relocate from California to American Le Mans Series headquarters in Braselton, Ga.