XM Satellite Radio Partners with GM Racing for 2005 New Sponsor Teams Up With Corvette Racing and Team Cadillac DETROIT -- The Chevrolet Corvette Racing and Cadillac CTS-V Racing programs announced on Friday a new associate sponsorship for...
XM Satellite Radio Partners with GM Racing for 2005
New Sponsor Teams Up With Corvette Racing and Team Cadillac
DETROIT -- The Chevrolet Corvette Racing and Cadillac CTS-V Racing programs announced on Friday a new associate sponsorship for 2005 with XM Satellite Radio, the nation's leading provider of satellite radio. The partnership will feature XM Radio logos on the Corvette and CTS-V race cars as well as an integrated marketing program.
"Having XM Satellite Radio as an associate sponsor on our Corvette and Cadillac is another example of the great enthusiasm for GM's racing programs," said David Pettit, business development manager for GM Racing. "We look forward to our teams continuing their winning ways and providing a great marketing channel for XM."
XM delivers its coast-to-coast, digital-quality service with more than 130 channels of commercial-free music plus news, talk, radio, sports, comedy and children's programming. GM has manufactured more than 1 million vehicles with factory-installed XM radios. XM is available on than 50 GM cars and trucks for the 2005 model year. XM is standard on the CTS-V and the all-new 2005 Corvette.
"We're excited to partner with these successful racing teams at General Motors," said Steve Cook, executive vice president for sales and marketing for XM Satellite Radio. "This new sponsorship will be a fantastic extension of our existing partnership with GM."
The sponsorship extends through the end of 2005. The Corvette and Cadillac racing cars will feature XM Radio logos for the two remaining races in 2004. The Compuware Corvette Racing team is closing in on a record-setting 2004 season after winning eight straight races, including the 12 Hours of Sebring, the 24 Hours of Le Mans and every single American Le Mans Series event to date. Team Cadillac has had an impressive debut season to match, with four podium finishes, including three pole positions and two victories, in eight rounds of racing in 2004.
General Motors Corp. (NYSE: GM), the world's largest vehicle manufacturer, employs about 325,000 people globally. Founded in 1908, GM has been the global automotive sales leader since 1931. GM today has manufacturing operations in 32 countries and its vehicles are sold in 192 countries. In 2003, GM sold nearly 8.6 million cars and trucks, about 15 percent of the global vehicle market. GM's global headquarters are at the GM Renaissance Center in Detroit. More information on GM and its products can be found on the company's corporate website at www.gm.com.
XM Satellite Radio (NASDAQ: XMSR) is America's #1 satellite radio service. Broadcasting live daily from studios in Washington, DC, New York City and Nashville, XM's 2004 lineup includes more than 130 digital channels of choice from coast to coast: 68 commercial-free music channels, featuring hip hop to opera, classical to country, bluegrass to blues; more than 40 channels of premier news, sports, talk, comedy, children's and entertainment programming; and 21 channels of the most advanced traffic and weather information for major metropolitan areas nationwide. For more information about XM, visit www.xmradio.com.