WASHINGTON, D.C., January 3, 2001 - National Grand Prix Holdings, LLC today announced two additional corporate partners for its 2002 National Grand Prix to be held in Washington in July.
Cinemagic Corporation, a leading interactive web design company in the entertainment and sports industries, will develop the official web site with exclusive multi-media content. The Source International (TSI), a leading sports marketing and licensing company, will act as global master licensor for the race and related merchandising and licensing initiatives; TSI will also develop and administer significant administrative operational responsibilities.
"Cinemagic and TSI add to the momentum that National Grand Prix Holdings has been building," said Chris Lencheski, founder and chairman of the board, National Grand Prix Holdings. "Cinemagic's proprietary technology allows for realistic graphics and sound effects that race fans have embraced. TSI has developed groundbreaking marketing initiatives in the motorsports industry over the last several years and has won several coveted awards for their television endeavors."
The National Grand Prix, which is coming to the grounds of RFK Stadium July 19-21, is one of ten races on the American Le Mans Series schedule. It will be the first major autoracing event in the D.C. metropolitan area in more than 80 years and will be televised live on NBC to more than 300 million homes worldwide. The corresponding three-day festival will feature a concert, car shows and a celebrity race among other events.
"We are very excited to be involved with the launch of the National Grand Prix," said Ed Richey, president, Cinemagic Corporation. "The individuals and groups involved in the race represent the best in motorsports, and this tremendous opportunity to have our name associated with such a world-class organization."
"This is our first endeavor into international racing and we are very proud to be a part of the inaugural National Grand Prix of Washington D.C.," said Mark Noyes vice president of marketing, TSI. "Our background mainly consists of working with NASCAR related events so we are excited to be involved in a totally different kind of racing experience."
Cinemagic has extensive experience in the corporate and entertainment industries. Cinemagic is a design company that provides consulting, development, production and total media package development using state-of-the-art technology. Other clients include DreamWorks, AOL Time-Warner, MTV, CBS, Discovery, Canon, Hewlett-Packard, Pioneer Electronics, and Hughes Network Systems. They also have a wealth of experience in racing with site designs for CART, IRL and Busch Series' teams and drivers. Cinemagic was founded in 1991 and is based in Mechanicsburg, Penn.
About The Source International
The Source International (TSI) has been involved in several groundbreaking marketing initiatives over the years. TSI originated the affinity NASCAR credit card program with MBNA Bank eight years ago. They also launched the extremely popular "For Race Fans Only" show on QVC. Their clients include Action Performance, QVC, Stacker 2 and the DRIVER OF THE YEAR Award. TSI also produces the eight-time Emmy award winning show Motor Sports Weekly that airs on Fox Sports Net. TSI was founded in 1981 and is based in Winston-Salem, N.C and maintains offices in Washington D.C. and West Chester, Penn.
About the American Le Mans Series
The American Le Mans Series (ALMS) was founded by entrepreneur Don Panoz in 1999 and is based on the famed 24 Hours of Le Mans; the world's most famous endurance race. Many of the cars, drivers and manufacturers that compete in the 24 Hours of Le Mans also take part in ALMS. Participating manufacturers include Audi, BMW, Cadillac, Corvette, Dodge, Panoz, Porsche, Saleen and Volkswagen.
To be placed on a patron priority list for tickets call 888.456.8448, or visit our web site at www.NationalGrandPrix.com.
NATIONAL GRAND PRIX HOLDINGS National Grand Prix Holdings, LLC, a Delaware limited liability company was founded in 1999 by Christopher Lencheski to develop and execute the National Grand Prix of Washington, D.C. - A three day Motorsports event festival featuring an internationally sanctioned racing event in the District of Columbia.