GREENVILLE, S.C. (October 10, 2009) - Michelin today announced that it will continue its support of the MICHELIN® GREEN X® Challenge in the American Le Mans Series (ALMS) for the 2010 season.

"We have exceeded all of our initial expectations and expect to further build and grow the MICHELIN® GREEN X® Challenge in our second season," said Silvia Mammone, Michelin Motorsports manager. "Michelin is an environmental and technological leader and the ALMS is the global leader in Green Racing, so this is an excellent fit."

Launched earlier this year as a "race within the race" at every ALMS event, the MICHELIN® GREEN X® Challenge has quickly gained support from manufacturers, teams, and media.

The American Le Mans Series is the only series currently recognized as "Green Racing" by the U. S. Department of Energy, Environmental Protection Agency and SAE International. Using a formula developed by the Argonne National Labs that includes over 30 different factors, ALMS manufacturers and teams win the MICHELIN® GREEN X® Challenge by delivering the best overall performance, fuel efficiency, and smallest environmental impact throughout the race. Prototype and GT category winners are determined at each race and in a season-long championship.

"Michelin has brought a very valuable element to the MICHELIN® GREEN X® Challenge," said Scott Atherton, President and CEO of the American Le Mans Series. "This race-within-a-race has become the cornerstone of our green racing initiatives for our fans at each event and those watching on television. Not only has Michelin helped us spread this vital message, but their involvement has also provided an opportunity for fans to understand such things as how essential tire rolling resistance is to being fuel efficient. Michelin's renewed commitment to help us develop this message will continue to reinforce our position as the Global Leader in Green Racing."

Entering the final race of the 2009 season, nine different cars from eight different teams representing five different manufacturers and using three different fuels have won the 18 MICHELIN® GREEN X® Challenge trophies. All ALMS entries compete with E10 ethanol blended gasoline, E85R gasoline blended ethanol, GTL (natural gas to liquid) biodiesel or E10-electric hybrid power. Another fuel option and possibly a factor for tire use may be considered for inclusion in the 2010 formula.

"The diversity of manufacturers, cars, engines, fuels and circuits along with the opportunity for technical innovation makes the ALMS particularly relevant," said Forrest Patterson, Ph.D., director of research for replacement market passenger car and light truck tires for Michelin North America. "Thanks to the efforts of the ALMS and the Green Racing working group, important baseline data has been captured during the 2009 season. In the future, we hope to gain comparative data showing a reduction in the energy used and the emissions created without a reduction in overall performance."

During the 2009 running of the 24 Hours of Le Mans, the 41 (of 55) Michelin technical partner entries covered over 100,00 race miles while using 13 percent fewer tires per car than in 2008.

Michelin supports similar MICHELIN® GREEN X® Challenge awards at the 24 Hours of Le Mans and the European based Le Msn Series and is expected to extend the program to an Asian based series.

ABOUT THE MICHELIN® GREEN X® CHALLENGE The MICHELIN® GREEN X® Challenge, developed in cooperation with the U.S. Department of Energy, the U.S. Environmental Protection Agency and SAE International is a race within the race at all 2009 American Le Mans Series events.

The MICHELIN® GREEN X® Challenge trophies are presented to the respective Prototype and GT winners. The bases for the unique MICHELIN® GREEN X® Challenge trophies are made of rubber recycled from MICHELIN® GREEN X® labeled consumer tires.

ABOUT MICHELIN® GREEN X® TIRES MICHELIN® GREEN X® labeled consumer tires are optimized for fuel economy by reducing their rolling resistance and weight without compromising other key performance factors such as traction, grip and tread wear. Each tire is marked with Michelin's "GREEN X®" symbol on the sidewall, indicating to consumers a level of increased fuel-efficiency and reduced CO2 emissions.

For over 16 years, Michelin has been dedicated to the research and development of energy-efficient tires and now, a complete line of fuel- efficient tires is available to fit the most immediate consumer needs.

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America ( employs more than 22,600 and operates 19 major manufacturing plants in 17 locations.

-credit: michelin