IMSA announces new COO, Event Director

Mayer named to new Chief Operating Officer position. Hayes named as new Event Director. BRASELTON, Ga. - The International Motor Sports Association (IMSA), the sanctioning body of the American Le Mans Series and other road racing series, has...

Mayer named to new Chief Operating Officer position.
Hayes named as new Event Director.

BRASELTON, Ga. - The International Motor Sports Association (IMSA), the sanctioning body of the American Le Mans Series and other road racing series, has named motorsports veteran Tim Mayer to the newly-created position of Chief Operating Officer.

Doug Robinson, Executive Director of IMSA since 1999, will remain in that position and will now focus primarily on managing the competitive and sporting aspects of IMSA. He will continue to work closely with the Automobile Club de l'Ouest, manufacturers, race teams and suppliers.

Mayer, who assumed his new duties on Dec. 1, will oversee the daily operation of the business of IMSA, including administrative functions and working closely with race tracks, event promoters and their staffs in all aspects of conducting IMSA events. He has worked in many areas of the racing business and was associated with CART from 1997 until this year, serving as Vice-President of Race Operations and later as Vice-President of Promoter Operations. For most of 2003, he worked as a contractor with CART and was responsible for design, promotion and operation of CART's two European races, as well as coordination of CART's international TV programming.

Mayer has been in motorsports all of his life. His father, Teddy Mayer, established Team McLaren with Bruce McLaren and later worked with Penske Racing. Tim Mayer started his career managing business interests of former World Champion Emerson Fittipaldi and later formed G3 Communications, a diverse firm with many aspects, including handling all CART TV broadcasts in Brazil and design and construction of the Rio de Janeiro oval track that formerly hosted CART events. Mayer also managed logistics, track and U.S. operations and sanctioning body coordination for the Rio event for three years.

Mayer and his wife, Patricia, are relocating to Suwanee, Ga., from their home in Indianapolis. They have two children. He is a graduate of Lehigh University and held the rank of Captain in the U.S. Army.

"I have admired the IMSA organization for many years and am now very pleased to be here," said Mayer. "To be part of a group that is so highly-regarded within the motorsports industry is an outstanding opportunity and I look forward to pitching in and getting my hands dirty as IMSA continues to grow."

IMSA has also expanded with the addition of Larry Hayes, who joins the staff in the role of Event Director. Hayes comes to IMSA from the National Corvette Museum in Bowling Green, Ky., where held the position of Event Manager. In addition to being credited with developing numerous successful events, he has also worked in many other areas of the Museum's operations, including sponsor and vendor programs, fundraising, facilities rental, special exhibits and sponsor/VIP relations.

Hayes, a 24-year veteran of the U.S. Navy, rose through the enlisted ranks and retired as a commissioned officer, serving much of his time aboard submarines. He will assume his new duties Dec. 15. He and his wife, Brenda, who have two adult children, are relocating to Buford, Ga.

IMSA is the premier sanctioning body for road racing in North America. Since its establishment in 1969, IMSA has conducted hundreds of races on a variety of permanent and temporary racing circuits in the United States and Canada. In addition to the American Le Mans Series, IMSA also sanctions the Super Truck Racing Association of North America (STRANA), the Panoz Racing Series and the Star Mazda Series. IMSA's offices are in Braselton, Ga.

-imsa/alms-

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