Flying Lizard Welcomes Redlinecoffee.com as 2009 Season Sponsor
March 3, 2009 -- Flying Lizard Motorsports announced today that Redlinecoffee.com, a coffee club dedicated to motorsport enthusiasts, will sponsor the team for its 2009 American Le Mans Series season. The Flying Lizard 2009 Porsche 911 GT3 RSRs will sport the distinctive redlinecoffee.com logo for all ten races, starting with the season opener, the Mobil 1 Twelve Hours of Sebring, on March 21. Redlinecoffee.com joins existing Flying Lizard sponsors ShoreTel and eSilicon, which will both return for the 2009 season.
Flying Lizard principal Seth Neiman said, "We're delighted to have Redlinecoffee.com on board as a sponsor this year. The five Redline blends we've tried so far are all delicious; and like nearly everyone in racing, we drink a lot of coffee! Redline's special focus on motorsports is a great fit for the Lizard fans, as well as the ALMS faithful. This season is shaping up to be extremely competitive in GT2; we're pleased to have the support of Redlinecoffee.com in our quest for the GT2 championship again this year."
Redlinecoffee.com offers 100 Percent USDA Certified Organic, Fair Trade whole bean coffee, roasted within three days of shipment. Joseph Bank, founder and principal of Redlinecoffee.com, commented, "We're thrilled to launch Redlinecoffee.com this spring; our sponsorship of Flying Lizard is a cornerstone of our marketing strategy. Our customers love exciting racing and top-notch coffee: a fast lap followed by Redlinecoffee.com, how could your day get any better? If the Flying Lizard and American Le Mans Series fans are as discerning and knowledgeable about coffee as they appear to be about racing, I think there will be a very good fit for our products. We're looking forward to an exciting season with Flying Lizard."
The American Le Mans Series, entering its eleventh year of competition, has one of the most dedicated and growing fan bases in professional American sports today. The series estimates that in 2009 nearly one million spectators will attend its ten races in major North American metropolitan markets. More than five million North American viewers are expected to watch TV broadcasts on ABC, NBC, and SpeedTV and tens of millions more worldwide through MotorsTV and Greenlight Television.
Scott Atherton, CEO of the American Le Mans Series, added, "We are pleased to have another premium brand like Redlinecoffee.com join the 2009 roster of American Le Mans Series team sponsors. I believe this is yet another indication that companies are recognizing the American Le Mans Series and those teams associated with it as a sound partnership that can enhance opportunity and growth for all involved."