BRASELTON, GA (Nov. 2, 2001) - Motorsports veteran Earl C. Fannin has been named Director of Media & Marketing at Road Atlanta and will be responsible for public relations, marketing, media buys and promotions. He will also assist with sponsorship sales and fulfillment.
"Earl brings a wealth of experience, especially in road racing, to our organization," said Mike Swaine, Executive Director of Road Atlanta. "He will be an integral part of our Road Atlanta team."
A veteran of more than 22 years in the motorsports industry, Fannin got his start as an award-winning motorsports writer at the Florida Times-Union (Jacksonville, FL) in 1979. His story about Peter Gregg's suicide in 1980 and an interview with stock car champion Lee Roy Yarbrough (who was in jail for allegedly trying to choke his mother) won national writing awards.
In 1983, he joined the sports marketing staff of RJ Reynolds Tobacco Co., where he handled public relations and promotional activities for a variety of series, including the IMSA Camel GT, NASCAR Winston West, NASCAR Winston Racing Series, AMA Camel Pro motorcycles, and NHRA and IHRA Winston Drag Racing.
He then managed the Archer Brothers/HighwayMaster SCCA Trans-Am team for three seasons before becoming Executive Director of the IMSA races in New Orleans and Texas World Speedway in 1995. He has been a consultant to Road Atlanta since 1998.
Road Atlanta (www.roadatlanta.com) is part of the Panoz Motor Sports Group, which includes the American Le Mans Series, Sebring International Raceway and Mosport International Raceway.