ALABAMA MOTORSPORTS PARK AND CORSA MOTORSPORTS ANNOUNCE PARTNERSHIP FOR ALMS
Project Officials Expect National Exposure with ALMS Team Association
MOBILE, AL -- Alabama Motorsports Park, A Dale Earnhardt Jr. Speedway is pleased to announce a marketing partnership with Corsa Motorsports, a race team campaigning a Ferrari 430 LMGT in the American Le Mans Series. Alabama Motorsports Park (AMP) will have primary or associate positioning on the Corsa Ferrari at each of the team's 12 races during the season.
"Association with Corsa Motorsports and recognition in the American Le Mans Series will bring national attention to Alabama Motorsports Park," says Tonia Jackson, spokesperson for Alabama Motorsports Park. "American Le Mans Series racing fans are affluent, tech-savvy and influential. AMP will have a variety of consumer options; some will be high-end. As we move forward and market our site's tracks and properties to the masses, we think the demographic reached through this relationship with visibility in ALMS and with a Ferrari team will be important to our success."
"We anticipate the facility to draw national attention, and this partnership will generate immediate exposure to the project and Greater Mobile even though the completion date is scheduled for 2010," adds Mike Dow, Gulf Coast Entertainment, L.L.C. president and managing member.
Corsa Motorsports is operated by team principal Steve Pruitt. Gunnar Jeannette and Johnny Mowlem will share driving duties during the season, with Ralf Kelleners joining the effort for endurance events. Corsa Motorsports will compete in the GT2 class, which is considered the most competitive in the series. The American Le Mans Series is celebrating its 10th year of competition and is regarded as the premier form of sports car racing in the world.
"This is a great opportunity for our team and we are pleased to bring Alabama Motorsports Park, A Dale Earnhardt Jr. Speedway on board for the 2008 season," says Pruitt. "Partnerships and marketing are incredibly important in auto racing and Corsa Motorsports will proudly represent the project as it moves forward."
Alabama Motorsports Park officials will utilize the association by hosting at-track awareness events and will distribute information and gifts to fans that visit its display located in the team paddock area during race week.