Cadillac named title sponsor of Washington, D.C., auto race. Event to be known as the Cadillac Grand Prix of Washington, D.C. Washington, D.C., April 11, 2002 -- Cadillac announced today that it has agreed to sign on as the title sponsor of the...
Cadillac named title sponsor of Washington, D.C., auto race.
Event to be known as the Cadillac Grand Prix of Washington, D.C.
Washington, D.C., April 11, 2002 -- Cadillac announced today that it has agreed to sign on as the title sponsor of the July 2002 American Le Mans Series auto-racing event. As part of the sponsorship agreement, the race will be known as "The Cadillac Grand Prix of Washington, D.C.," and Cadillac's name will be represented in a new logo for the event.
"We are especially pleased to be a part of bringing the most competitive in international endurance racing to the nation's capital," said Mark R. LaNeve, Cadillac general manager. "Exciting things are happening at Cadillac these days and our participation in the American Le Mans Series (ALMS) with our two Cadillac Northstar LMP cars is a means to connect with a new generation of luxury customers."
"Cadillac is one of the most powerful automotive brands in the world," said Chris Lencheski, co-founder and chairman of the board, National Grand Prix Holdings. "We are pleased to have such a prestigious name in front of our race. This is the first time Cadillac has been a title sponsor for a race. I think Cadillac's involvement in the Washington Grand Prix speaks volumes for what people in the industry think we are trying to do for auto racing in Washington, D.C."
Cadillac plans to bring an exciting exhibit to the paddock area titled, "The Cadillac Experience," where those attending the race will have a chance to view Cadillacs of the past, present and future. As part of the partnership with the race, Cadillac will have its name prominently displayed throughout the grounds of RFK Stadium during the three-day event.
"The local Cadillac dealers are very enthusiastic about this partnership, and we hope this enthusiasm spills over and reaches potential new Cadillac customers in the Washington, D.C. metro area," said Steve Rosenblum, Cadillac brand manager for motorsports. "We are working with our Cadillac dealers to provide opportunities for the entire area to enjoy this unique event through special promotions and coverage."
"We are honored to have Cadillac as the title sponsor of this race," said George deBidart, co-founder, National Grand Prix Holdings. "Cadillac has a rich and proud history in the automotive industry, and they are a perfect fit for this event."
The Cadillac Grand Prix of Washington, D.C., which is coming to the grounds of RFK Stadium July 19-21, will feature races of four sanctioning bodies: American Le Mans (ALMS), Trans-Am, World Challenge and Star Mazda. It will be the first major auto-racing event in the D.C. metropolitan area in more than 80 years. The ALMS race will be televised live on NBC and CBS will air the Trans-Am race. The three-day weekend festival will feature a concert, world-record breaking jump by Robbie Knievel, Lifestyle Expo and a celebrity match race.
For more information on the race and other events please visit www.CadillacGrandPrix.com. Tickets are available through Ticketmaster at (202) 432-SEAT or at www.ticketmaster.com.
NATIONAL GRAND PRIX HOLDINGS
National Grand Prix Holdings, LLC, a Delaware limited liability company was founded in 1999 by Christopher Lencheski to develop and execute The Cadillac Grand Prix of Washington, D.C., a three-day motorsports event festival featuring internationally sanctioned racing events in the District of Columbia.
For a century Cadillac has been recognized as an American luxury icon. Cadillac is a pioneer in technology, innovation and bold design, with such firsts as Night Vision, OnStar, XM Satellite Radio and Magnetic Ride Control, the world's fastest-reacting suspension. Currently, Cadillac markets the all-new CTS luxury sedan, DeVille, Eldorado, Seville, Escalade sport utility vehicle, and all-new Escalade EXT sport utility truck. For more information on Cadillac, visit www.cadillac.com.
Cadillac is a division of General Motors, which through its Cadillac, Chevrolet, GMC, Holden, Opel, Pontiac, Saab and Vauxhall brands, is involved in motorsports around the globe.