American Le Mans Series President and CEO Scott Atherton will be part of a blue-ribbon panel in Orlando, Fla., as part of the Motor Sport Business Forum North America on Tuesday and Wednesday. Atherton will join fellow colleagues from other governing bodies in racing to discuss the state of motorsports in North America.

Just last week, Atherton took an "eye-opening" visit to Clemson University's Carroll Campbell Graduate School for Auto Research at the International Center for Auto Research on Wednesday. He also presented an evening address on the Series' platform allowing manufacturers to develop and test real-world technologies and practical applications in road cars.

Bobby Rahal, owner of Rahal Letterman Racing, will be one of the event's keynote speakers. The RLR-BMW partnership in GT2 will continue next season with two BMW M3s for the duos of Bill Auberlen and Joey Hand, and Dirk Müller and Tommy Milner.

Like its international sister event in Monaco, the Orlando MSBF-NA will focus on the commercial side of the sport and will feature presentations from the premier gathering of management representatives from leading teams, sponsors, championship promoters and industry executives. High-level representation from recognized and relevant sports, marketing and entertainment organizations from beyond motor sport will also be included in the packed two-day agenda.

The new Hilton Orlando is the first hotel connected to the Orange County Convention Center. The convention center houses the ensuing Performance Racing Industry Show (PRI), December 10-12, following the Motor Sport Business Forum. The PRI show includes 1,450 companies as part of the world's largest racing trade show. The hardcore racing technology showcase annually attracts approximately 40,000 buyers and attendees from 61 countries.

-credit: alms