Announcement of agency support for marketing, strategic growth

BRASELTON, Ga. (February 23, 2001) -- The American Le Mans Series has put together a comprehensive approach to developing the sports car series' marketing efforts and strategic growth by teaming up with 360, an integrated marketing solutions...

BRASELTON, Ga. (February 23, 2001) -- The American Le Mans Series has put together a comprehensive approach to developing the sports car series' marketing efforts and strategic growth by teaming up with 360, an integrated marketing solutions agency based in Atlanta. The agency has formed a joint venture with an affiliate of Meridian Management to provide sponsorship sales for the series. The American Le Mans Series was founded in 1999 by entrepreneur Don Panoz and begins its third season of racing with the Leather Center Grand Prix of Texas at Texas Motor Speedway on Mar. 3-4. The ALMS has an affiliation with the 24 Hours of Le Mans, the world's most famous endurance race, which runs each June in France. In addition to conducting nine North American races this year, the series will also travel internationally to Europe, Asia and Australia. One of the nation's premier integrated marketing firms, 360 will work with the ALMS on creative and advertising during the 2001 season. The Atlanta-based agency was recently named one of America's 200 fastest-growing private companies by Inc. magazine and its clients include the Coca-Cola Company, The Home Depot, Wal-Mart Portrait Studios, Chick-fil-A, Century 21, the Center for Disease Control, Philip Morris and Shaw Industries. "Our new partnership with 360 is another step forward in the development of the American Le Mans Series," said Mike Clark, Vice-President of Sales and Marketing for the ALMS. "They bring an extensive event-marketing background and many key contacts within the corporate sponsorship world into this relationship." "We are honored to work with a company that is held in such high esteem and is building awareness for a new and exciting sports property brand such as the American Le Mans Series," said Joel Babbit, CEO of 360. "This is a fantastic series that has tremendous potential."

-ALMS

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Series ALMS
Drivers Don Panoz , Philip Morris